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WHAT IT MEANS TO POSITION YOUR BRAND Positioning is a cornerstone branding topic. It’s how your brand is known, and how you want it to be known. In the classic marketing book, Positioning: The Battle for Your Mind, Al Ries and Jack Trout define the concept as “an organized system for finding a window in the mind”...

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Creativity Justified

As the pioneer of the lean startup movement, Creativity Justified has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs invest in their brand the right way.

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