Position Your Brand

What it means to position your brand? Positioning is a cornerstone branding topic. It’s how your brand is known, and how you want it to be known. In the classic marketing book, Positioning: The Battle for Your Mind, Al Ries and Jack Trout define the concept...

Branding is About Selling You First

Branding: It’s Time to Sell YOU The most interesting part of your brand is often undervalued: it’s you and your team. Advertising legend, David Ogilvy, believed photographs sell better than illustrations. He wrote in Ogilvy on Advertising, “The consumer cannot...