Celebrating 30 Years of Essence Festival: Carrita Tanner-Cloud’s Inspiring Participation

Creativity Justified‘s founder and CEO, Carrita Tanner-Cloud, recently attended the 30th Anniversary of the Essence Festival in New Orleans, marking a milestone in the celebration of Black culture, music, and empowerment. Essence Festival, often dubbed the “party with a purpose,” is an annual event that draws over 500,000 attendees, generating significant economic impact for the city. This iconic festival not only showcases the best in Black music and entertainment but also serves as a powerful platform for networking, professional growth, and community empowerment.

Carrita Tanner-Cloud had the honor of participating as a table moderator for the National Minority Supplier Development Council (NMSDC).

Pictured from left to right: Carrita Tanner-Cloud (Creativity Justified), Chantelle George, Ph.D., Krystal Hardy Allen (K. Allen Consulting)

Invited by Mark Samuel of the Southern Region Minority Development Council (SRMSDC) and facilitated by Krystal Hardy Allen of K. Allen Consulting, this prestigious event featured special guest speaker Ivy McGregor of the BeyGood Foundation, founded by Beyoncé Knowles. The discussion focused on enhancing opportunities for minority suppliers and fostering inclusive business practices.

Pictured from left to right: Carrita Tanner-Cloud (Creativity Justified) and Jean-Marc Villain (Ochsner Health)

Pictured from left to right: Carrita Tanner-Cloud (Creativity Justified) and Krista Dyson Pouncy (Performance First Digital)  

In addition to the Essence Festival, Carrita attended the She’s Got Time conference, hosted by Swin Cash Canal, which focuses on women in sports. This conference provided a unique platform for women in the sports industry to connect, share experiences, and inspire one another.

Swin Cash Canal’s event, She’s Got Time, moderated by Dr. Darvelle Hutchins

Throughout the festival, Carrita engaged in enriching conversations and built meaningful connections with prominent leaders and professionals. She shared food, fun, and fellowship with Twanna Harris, founder of Tribal Good, Dr. Darvelle Hutchins, VP of Social Justice and Equity at the New Orleans Saints and Pelicans, Scarlen Martinez, Senior Director of External Affairs and Social Responsibility with RISE, and Dr. Daphne Valerius, Assistant Professor at North Carolina A & T. These interactions underscored the festival’s role in amplifying Black excellence and fostering collaboration among industry leaders.

Pictured from left to right: Carrita Tanner Cloud (Creativity Justified) and Dr. Darvelle Hutchins (New Orleans Saints and Pelicans)

Pictured from left to right: Michelle Craig (Transcendent Law Group) and Carrita Tanner-Cloud (Creativity Justified)

Pictured from left to right: Scarlen Martinez (RISE), “Red Dress” (Unknown), Twanna Harris (The Tribal Group) and Carrita Tanner-Cloud (Creativity Justified)

Carrita also connected with Krista Pouncy-Dyson of Performance First Digital, another trailblazing Black woman in advertising, as well as Jean-Marc Villain, VP of Supplier Diversity at Ochsner Health. These connections are instrumental in driving forward Creativity Justified’s mission of supporting diverse and inclusive business practices.





The Essence Festival experience was further enriched by unforgettable musical performances from legends like Sheila E., Charlie Wilson, Lloyd, and Usher. These electrifying shows highlighted the vibrant cultural heritage and immense talent within the Black community, leaving attendees inspired and energized.

Attending the Essence Festival’s 30th-year celebration and the She’s Got Time conference was not just an opportunity for Carrita Tanner-Cloud to engage with other leaders and influencers but also a testament to Creativity Justified’s commitment to fostering diversity, equity, and inclusion in the business world. Both events continue to be beacons of Black excellence, providing unique platforms for celebrating achievements, forging connections, and paving the way for future success.

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