Creativity Justified: DBE Certified and Empowering Growth in Louisiana – New Orleans

In the dynamic world of advertising and marketing, few agencies can boast the credentials and impact of Creativity Justified. As a nationally recognized firm featured in Inc 5000 and Forbes Next 1000, Creativity Justified stands as a beacon of excellence, diversity, and empowerment. Founded and operated by Carrita Tanner-Cloud, a visionary Black woman from Louisiana, the agency is proudly 87% woman-employed and is now certified as a Disadvantaged Business Enterprise (DBE) in the State of Louisiana.

What is DBE Certification and Why Does it Matter?

The Disadvantaged Business Enterprise (DBE) Program was created to remedy past and current discrimination against DBE firms. The intention is to level the playing field for socially and economically disadvantaged individuals wanting to do business with the DOTD on U.S. Department of Transportation federally assisted projects. The Compliance Programs Section, Certification Unit, certifies businesses capable of performing services and/or products which can be credited toward DBE goals. The certification process ensures that only qualified small business firms that are independently owned and controlled by one or more socially and economically disadvantaged individuals are certified for this program. The first step in the certification process is to complete and submit a DBE application.

In Louisiana, and several of its major cities such as New Orleans, Baton Rouge, Lafayette, and Shreveport, DBE participation is often required for most public contracts. This certification positions Creativity Justified to partner with prime contractors through joint ventures, enhancing their capabilities and competitiveness in securing state and municipal contracts.

Bridging Opportunities with Excellence

Creativity Justified’s DBE certification is not just a testament to its diversity but also a gateway to vast opportunities. The emphasis on DBE participation means that prime contractors frequently seek certified DBE firms to fulfill contractual requirements. This opens doors for Creativity Justified to collaborate on high-impact projects, providing unparalleled advertising and marketing expertise.

A Legacy of Recognition and Impact

Under the leadership of Carrita Tanner-Cloud, Creativity Justified has carved out a distinctive niche in the advertising industry. Tanner-Cloud’s journey from a determined entrepreneur to a nationally recognized leader is inspiring. Her inclusion in Forbes Next 1000 underscores her entrepreneurial spirit and dedication to fostering diversity in business.

The agency’s feature in Inc 5000 highlights its rapid growth and innovative approach. Creativity Justified’s commitment to quality and excellence has attracted clients from diverse sectors. Notable clients include the NFL, New Orleans Saints, New Orleans Pelicans, Ochsner Health, Louisiana Department of Health, and the New Orleans Recreation Department Commission (NORDC). This diverse portfolio showcases the agency’s versatility and ability to deliver tailored marketing solutions.

Empowering Women in the Workplace

One of Creativity Justified’s most significant achievements is its workforce composition. With 87% of its employees being women, the agency exemplifies gender diversity and empowerment. This commitment extends beyond numbers; the agency fosters a supportive and growth-oriented environment. Through internal mentorship and sponsorship programs like ‘Advertising as a Woman of Color’ and ‘Let’s Culturally Connect,’ Creativity Justified ensures that women, especially women of color, have the resources and opportunities to thrive.

A Vision for the Future

Creativity Justified’s DBE certification is a stepping stone toward a future filled with possibilities. By partnering with prime contractors and engaging in high-profile projects, the agency aims to expand its reach and impact. Tanner-Cloud envisions a future where Creativity Justified continues to be a leader in promoting diversity, fostering innovation, and delivering exceptional results.


Creativity Justified’s DBE certification is more than a credential; it is a symbol of the agency’s commitment to excellence, diversity, and community empowerment. As a nationally recognized firm with a remarkable track record, Creativity Justified is poised to leverage this certification to forge strategic partnerships and contribute to the growth and development of Louisiana’s major cities, including New Orleans, Baton Rouge, Lafayette, and Shreveport. Under the visionary leadership of Carrita Tanner-Cloud, the agency continues to set new benchmarks in the advertising industry, inspiring others to embrace diversity and strive for excellence.

For more information about Creativity Justified and its services, visit Creativity Justified’s website.

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