OTT / Streaming TV

CTV advertising, also called connected TV advertising, is video advertising for TVs with the built-in capability to connect to the Internet. Typically, these television sets are called smart TVs. Compared to OTT ads, CTV ads are usually skippable.

OTT stands for “over the top,” as in those services outside traditional cable or satellite TV systems. These connected televisions (CTV) use the internet—think Apple TV, Roku, or Amazon Fire, for example. But, more and more users are taking their streaming with them on the go. To reach them, we can also advertise on streaming content from phones, laptops, and tablets.

When it comes to targeting, we can get as specific as you need. With addressable geo-fencing, we can target a list of homes you provide or determined from behavioral and demographic information. For example, do you want to target homes with at least three children in four specific zip codes? We can tell you how many homes fit that description and target them accordingly. Additionally, with keyword contextual targeting, we can advertise to specific users based on their Internet browsing habits. If they’re reading about the type of services you offer, we can advertise to them while they stream!

Reach those consumers whom you can’t target with traditional TV ads. Additional benefits of OTT include: 

• Non-skippable, immersive content format.
• Engaging with a unique audience that is committed to the content it is consuming.
• Serving ads in-app or in-browser, including geo-optimized targeting capabilities.
• Accessing and buying premium OTT inventory on the same centralized platform as your display, mobile, video, and native campaigns.

We have access to an almost endless amount of publishers to maximize the reach and frequency of our clients ad placement.