New Orleans Saints, New Orleans Pelicans
The Culture Bag Project – A Game-Changing Partnership
Category:
Creative & Campaign Development, Digital & Technology, Community & Experiential, Supplier Diversity & Impact Programs
Project: NFL Guide to New Orleans – Super Bowl LIX
Overview: Creativity Justified partnered with the New Orleans Saints, New Orleans Pelicans, and Birmingham Squadron to conceptualize and execute the Culture Bag Project—an initiative designed to welcome incoming staff with a curated collection of branded, high-quality products from diverse, minority-owned businesses. Beyond product sourcing, we conceptualized and designed custom-branded Culture Boxes for each team, developed Culture Core Value Cards, and provided creative direction for the Culture Bag Project video shoot, ensuring the initiative resonated deeply with employees and the community.
Services Provided
- Concepting
- Branding
- Project Management
- Content Development
- Video Production (10 Business Profiles)
- Digital Design & Development
- Copywriting
- Print Coordination
- Brand Marketing Collaterals (Digital and Web Assets)
- Web Design & Development
- Multi-Platform Publishing (NFL.com, Super Bowl Website, NFL OnePass App)
