RTA East
West Bank Bus Rapid Transit (BRT) Project
In Progress
Client: New Orleans Regional Transit Authority (RTA)
Prime Partner: AECOM
Overview: Creativity Justified is proud to serve as a key creative and engagement partner on the New Orleans East–West Bank Bus Rapid Transit (BRT) project — a major infrastructure initiative led by the Regional Transit Authority (RTA) and AECOM. The project aims to improve mobility, accessibility, and economic opportunity by establishing a high-capacity transit corridor connecting New Orleans East to the West Bank.
Our team is responsible for supporting public engagement, creative storytelling, and visual communications throughout the project’s Preliminary Design and NEPA (National Environmental Policy Act) phase. This milestone phase advances the project toward 30% design completion and readiness for Federal Transit Administration (FTA) Capital Investment Grant (CIG) funding eligibility.
Our Role: As a subcontractor to AECOM, Creativity Justified provides comprehensive creative strategy and community engagement services, including:
- Creative Direction and Visual Communications: Development of brand-aligned public-facing materials that illustrate corridor concepts, station design renderings, and system benefits.
- Public Engagement Support: Assisting RTA and AECOM with communication planning, outreach materials, and interactive engagement tools to ensure inclusive participation across diverse communities.
- Community-Centered Messaging: Crafting culturally resonant narratives and visuals that reflect New Orleans’ identity, ensuring authenticity and transparency in how the BRT story is told.
- Environmental and Accessibility Compliance: Designing engagement and communication materials that meet Section 508 accessibility requirements and align with federal outreach standards.
Engagement in Action
The Creativity Justified team participates in key milestones, including:
- Community Advisory Committee (CAC) and Technical Advisory Committee (TAC) meetings
- Public workshops and open houses to share design updates and gather community feedback
- Digital engagement tools such as project dashboards, surveys, and online comment portals
- Bilingual materials ensuring language accessibility for all audiences
These efforts are designed to strengthen trust, transparency, and inclusivity — core pillars of the RTA’s vision for a more equitable transit future.
Impact (In Progress)
As this project continues through design and environmental review, Creativity Justified’s contributions are helping to:
- Elevate community voices through culturally responsive design and messaging
- Enhance public understanding of the BRT system’s benefits
- Support federal readiness through clear, accessible, and compliant communication materials
- Strengthen the public’s connection to RTA’s long-term vision of equitable and sustainable mobility
About the Project
The East–West Bank BRT project will establish the first Bus Rapid Transit line in the New Orleans metropolitan area — connecting key employment centers, educational institutions, and neighborhoods across Orleans Parish. The project aligns with regional mobility goals and contributes to a more resilient, connected, and inclusive transportation system for future generations.
