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Brand Collateral Logo Design Website Design
February 1, 2023

Blossoming Minds Health Center

The Challenge

Blossoming Minds Health Center, a mental and behavioral health counseling center based in New Orleans, faced several challenges with their existing digital presence and internal processes. Their website lacked clear call-to-actions and a client journey, leading to a cluttered user experience. Additionally, there were no automations in place to speed up the client registration and onboarding process. Blossoming Minds also desired to provide their clients with an online wellness center where they could schedule additional appointments, access affirmations, engage in journaling, and more. Lastly, the organization lacked a centralized staff management tool, resulting in difficulties in coordinating internal operations.

 

The Solution

Creativity Justified, a renowned digital agency specializing in web design, development, and branding, partnered with Blossoming Minds to address their challenges comprehensively. The objective was to create an engaging and streamlined digital experience for Blossoming Minds’ clients while providing efficient tools for staff management.

  • Website Revamp: Creativity Justified worked closely with Blossoming Minds to develop a new website that would address the cluttered design and lack of call-to-actions. The team conceptualized and designed a visually appealing website with a clear client journey in mind. The revamped website featured streamlined navigation, engaging content, and strategically placed call-to-actions to guide visitors through the desired actions, such as scheduling appointments and exploring available resources.
  • Client Automation and Online Wellness Center: Creativity Justified implemented automation tools to streamline the client registration and onboarding processes. Through the new website, clients could now register and complete necessary forms online, significantly reducing administrative burden and enhancing the overall client experience. Additionally, an online wellness center was created, offering clients a centralized platform to schedule additional appointments, access affirmations, engage in journaling, and explore other resources to support their mental and behavioral health.
  • Brand Identity and Social Media Graphics: Recognizing the importance of brand identity, Creativity Justified developed a new logo for Blossoming Minds that reflected their mission and values. Additionally, the agency created visually compelling social media graphics and templates that maintained a consistent and cohesive brand presence across various social media platforms, ensuring effective communication and engagement with their target audience.
  • Staff Intranet: Creativity Justified developed a staff intranet to provide Blossoming Minds with a centralized tool for staff management and coordination. The intranet facilitated seamless communication, file sharing, task management, and resource access for the internal team, enhancing operational efficiency and collaboration.

Creators

Creativity Justified, a highly skilled digital agency, was responsible for the creation and execution of the new website, staff intranet, online wellness center, and social media graphics for Blossoming Minds Health Center. Their team consisted of experienced web designers, developers, branding specialists, and project managers who collaborated closely with Blossoming Minds to ensure the successful implementation of the project.

 

Throughout the project, Creativity Justified leveraged their expertise in web design, development, and branding to create a cohesive and engaging digital presence for Blossoming Minds. The new website, online wellness center, and staff intranet not only enhanced the client experience and streamlined internal operations but also strengthened Blossoming Minds’ brand identity and communication across various digital platforms.

 

Task

Creativity Justified's task was to address Blossoming Minds' challenges by creating a new website with a clear client journey, implementing automation tools to streamline client registration and onboarding, developing an online wellness center, creating a new logo for brand identity, designing social media graphics, and establishing a staff intranet for seamless internal operations.

  • Strategy

    Brand Strategy, UX Strategy, Marketing Strategy, Client Acquisition

  • Design

    Creative Direction, UI/UX Design, Development, Graphic Design

  • Client

    Blossoming Minds Health Center (New Orleans)

  • Industry

    Healthcare

  • Status of Client

    Active and Ongoing

  • Client Type

    Project-Based

  • Budget

    $$$$

  • Team Lead(s)

    Carrita Tanner-Cloud

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