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Government Graphic Design Website Design

Louisiana Association of Planning and Development Districts (LAPDD)

Project Overview: The Louisiana Association of Planning and Development Districts (LAPDD) sought to modernize their website to enhance user experience, improve functionality, and increase site traffic. Creativity Justified, a renowned woman-owned, minority-owned ad agency, was chosen for this project due to their proven expertise and innovative approach to digital solutions.

Objectives:

  1. Ease of Use: Simplify the navigation and overall user experience to ensure that stakeholders, community members, and other visitors could easily find information.
  2. Functionality: Incorporate modern features and tools to improve the site’s interactivity and engagement.
  3. Increased Website Visits: Implement strategies to boost site traffic and engagement through better design and content optimization.

Approach:

  1. User-Centered Design: Creativity Justified began with a comprehensive analysis of LAPDD’s existing website, identifying key areas for improvement. They conducted user surveys and stakeholder interviews to gather insights and preferences, ensuring the redesign would meet user needs.
  2. Streamlined Navigation: The new website featured a more intuitive navigation structure. Menus were reorganized to prioritize the most sought-after information, such as planning resources, project updates, and contact details.
  3. Enhanced Functionality: Modern web technologies were integrated to boost functionality. Features like interactive maps, a dynamic project portfolio, and a robust search engine were added. Additionally, a responsive design was implemented to ensure the site performed well on all devices, including mobile phones and tablets.
  4. Content Optimization: Creativity Justified developed a content strategy that included SEO best practices, ensuring that the website’s content was optimized for search engines. Regular blog updates and news articles were incorporated to keep the content fresh and relevant.
  5. Visual Appeal: The website’s aesthetics were significantly improved with a clean, professional design. High-quality images, videos, and graphics were used to make the site visually engaging and to better showcase LAPDD’s work.

Results:

  1. Ease of Use: Post-launch surveys indicated a 75% increase in user satisfaction regarding ease of navigation and information accessibility. Users reported finding the information they needed more quickly and with less effort.
  2. Functionality: The new features, such as the interactive maps and dynamic project portfolio, were highly praised by users. These tools provided valuable, real-time information that was previously difficult to access.
  3. Increased Website Visits: The revamped website saw a 60% increase in traffic within the first six months of launch. Analytics showed a significant uptick in organic search traffic, indicating successful SEO implementation. Additionally, user engagement metrics, such as average session duration and pages per session, improved by 40%.

Conclusion: The collaboration between LAPDD and Creativity Justified resulted in a highly successful website revamp that met and exceeded the initial objectives. The new site not only provided an enhanced user experience and improved functionality but also significantly increased website visits. Creativity Justified’s strategic approach and innovative solutions played a crucial role in the project’s success, showcasing their expertise in digital transformation and user-centric design.

  • Strategy

    Brand Strategy, UX Strategy, Marketing Strategy

  • Design

    UI/UX Design and Development

  • Client

    Louisiana Association of Planning and Development Districts

  • Industry

    Government (State)

  • Status of Project

    Completed

  • Client Type

    Project-Based

  • Budget

    $$$$$

  • Project Lead(s)

    Carrita Tanner-Cloud, Anne Franco, Fatimah Hasan

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