Louisiana Department
of Health

The Challenge: The WISEWOMAN Campaign, initiated by the Louisiana Department of Health, faced a significant challenge in spreading awareness about free heart health screenings available for low-income women across the state. The imperative was to create an impactful campaign that resonated with the target audience and communicated the importance of these screenings in preventing heart-related issues.

The Solution: Creativity Justified developed a comprehensive strategy to amplify the WISEWOMAN initiative’s reach, launching a multi-channel campaign that combined outdoor advertising, compelling visuals, and targeted messaging. The campaign featured billboards, postcards, bus and journal ads, bus bench placements, and radio spots supported by impactful scriptwriting to drive urgency and awareness. To further extend its reach, a social media ad campaign was executed, engaging low-income women with relatable creatives that highlighted the importance of free heart health screenings and ensuring the message connected across multiple touchpoints in their daily lives.

The partnership between Creativity Justified and the Louisiana Department of Health led to a triumphant campaign that surpassed initial expectations. By integrating a range of outdoor advertising formats, along with a robust social media presence and impactful radio ads, we effectively generated awareness about heart health screenings. Our collaboration highlighted the importance of early prevention and empowered low-income women to take charge of their heart health.

Through a combination of strategic outreach, compelling creative, and strategic amplification, our campaign succeeded in driving engagement and encouraging action. The heart health screenings received heightened attention, and low-income women were inspired to prioritize their well-being. The Creativity Justified team demonstrated its commitment to meaningful communication, resulting in an impactful campaign that positively impacted the health and lives of countless individuals across Louisiana.