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Brand Collateral Graphic Design Healthcare
January 1, 2024

Merck Pharmaceutical

The Challenge

Merck Pharmaceuticals approached Creativity Justified with a critical mission: to educate their target demographic about the effects of Human Papillomavirus (HPV) on young males and females, and the importance of preventative vaccination measures.

The Solution

In response to Merck’s challenge, Creativity Justified devised a strategic plan to create a visually compelling trifold brochure that would effectively communicate the importance of HPV vaccination. Our collaboration aimed to produce a comprehensive educational tool that would resonate with the target audience and motivate them to take proactive steps in protecting their health.

  • Creative Concept: Drawing on our expertise in visual communication, we conceptualized a design theme that balanced informative content with captivating visuals. Our team crafted engaging graphics and concise messaging to convey the seriousness of HPV and the benefits of vaccination in a clear and accessible manner.
  • Thorough Research: To ensure accuracy and relevance, our team conducted thorough research on HPV and vaccination guidelines. We incorporated up-to-date information and statistics into the brochure, providing readers with valuable insights to help them make informed decisions about their health.
  • Targeted Distribution: Understanding the importance of reaching the right audience, we developed a targeted distribution strategy for the brochures. We identified key locations frequented by young adults and adolescents, such as schools, clinics, and community centers, to maximize exposure and engagement.

Collaborative Success

The collaboration between Creativity Justified and Merck Pharmaceuticals resulted in the creation of a compelling visual tool that effectively addressed the challenge of HPV education. The trifold brochure provided valuable information about the risks of HPV and the importance of vaccination, empowering individuals to take proactive steps in safeguarding their health.

Through a combination of creative design, thorough research, and targeted distribution, our campaign succeeded in raising awareness about HPV and vaccination among the target demographic. Merck Pharmaceuticals demonstrated its commitment to public health, while Creativity Justified showcased its ability to deliver impactful communication solutions that make a difference in people’s lives.

  • Strategy

    Brand Strategy, Distribution, Planning and Placement, Marketing Strategy

  • Design

    Creative Direction, Graphic Design

  • Client

    Merck Pharmaceutical

  • Industry

    Healthcare

  • Status

    Completed

  • Client Type

    Project-Based

  • Budget

    $$$$$

  • Team Lead(s)

    Carrita Tanner-Cloud

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