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Government Graphic Design
April 1, 2024

New Orleans Recreation Department Commission (NORDC)

Client: New Orleans Recreation Department Commission (NORDC)

Agency: Creativity Justified in partnership with Deveney Communications

Project Overview: The New Orleans Recreation Department Commission (NORDC) sought to enhance its 2024 Summer Brochure to better engage the community and promote its wide range of programs and activities. Creativity Justified, partnering with Deveney Communications, was tasked with redesigning the brochure to improve readability, incorporate more graphic and visual interest, and create a reusable template for future editions.

Objectives:

  1. Improve Readability: Make the brochure content more accessible and easier to read for all age groups.
  2. Enhance Visual Appeal: Use graphics and visuals to capture the attention of readers and highlight key information.
  3. Create a Reusable Template: Develop a versatile and consistent template that NORDC can use for future brochures and publications.
  4. Initiate Other Graphic Projects: Lay the groundwork for ongoing graphic design collaborations between NORDC and Creativity Justified.

Approach:

  1. Content Simplification: Creativity Justified conducted a thorough review of the previous summer brochure, identifying areas where the content could be streamlined. They simplified language, reduced text volume, and organized information into clear, digestible sections.
  2. Graphic and Visual Enhancement: The team introduced vibrant colors, high-quality images, and engaging graphics to make the brochure visually appealing. Infographics and icons were used to break down complex information, making it easier for readers to understand at a glance.
  3. Template Design: A new template was designed with consistency and flexibility in mind. This template allowed NORDC staff to easily update content and adapt the layout for future brochures, ensuring a cohesive look across all publications.
  4. Collaborative Workflow: Creativity Justified and Deveney Communications worked closely with NORDC to ensure that the brochure met their needs and expectations. Regular feedback sessions were held to refine the design and content.
  5. Foundation for Future Projects: The successful completion of the 2024 Summer Brochure paved the way for additional graphic projects. Creativity Justified began planning other initiatives to further support NORDC’s communication and outreach efforts.

Results:

  1. Improved Readability: Feedback from NORDC and community members indicated a marked improvement in the brochure’s readability. Information was easier to find and understand, catering to a diverse audience.
  2. Enhanced Visual Appeal: The use of graphics and visuals significantly increased the brochure’s engagement factor. Readers were more likely to spend time with the brochure, and key information was highlighted effectively through visual elements.
  3. Reusable Template: The new template provided NORDC with a valuable tool for future publications. This not only ensured brand consistency but also streamlined the process of creating new brochures, saving time and resources.
  4. Ongoing Graphic Projects: The partnership between NORDC and Creativity Justified extended beyond the summer brochure. The success of this project led to the initiation of other graphic design projects, further enhancing NORDC’s communication materials and outreach strategies.

Conclusion: The collaboration between NORDC, Creativity Justified, and Deveney Communications resulted in a highly effective and visually appealing 2024 Summer Brochure. The project achieved its objectives of improving readability, enhancing visual interest, and providing a reusable template for future use. This successful initiative has also set the stage for ongoing graphic design projects, strengthening NORDC’s ability to engage and inform the community. Creativity Justified’s expertise in design and strategic communication played a crucial role in this achievement, demonstrating their capacity to deliver impactful and sustainable solutions.

  • Strategy

    Graphic Design Strategy

  • Design

    Graphic Design

  • Client

    New Orleans Recreation Department Commission (NORDC)

  • Industry

    Government (City)

  • Status of Project

    Ongoing

  • Client Type

    Ongoing | Project-Based

  • Budget

    $$$$

  • Project Lead(s)

    Carrita Tanner-Cloud, Fatimah Hasan, Anne Franco, Arfan Afzal

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