New Orleans Recreation Department Commission (NORDC)
Category:
Graphic Design
Graphic Design
Overview
Our Approach
Project Overview:
The New Orleans Recreation Department Commission (NORDC) sought to enhance its 2024 Summer Brochure to better engage the community and promote its wide range of programs and activities. Creativity Justified, partnering with Deveney Communications, was tasked with redesigning the brochure to improve readability, incorporate more graphic and visual interest, and create a reusable template for future editions.
Objectives:
- Improve Readability: Make the brochure content more accessible and easier to read for all age groups.
- Enhance Visual Appeal: Use graphics and visuals to capture the attention of readers and highlight key information.
- Create a Reusable Template: Develop a versatile and consistent template that NORDC can use for future brochures and publications.
- Initiate Other Graphic Projects: Lay the groundwork for ongoing graphic design collaborations between NORDC and Creativity Justified.
Our Approach
- Content Simplification: Creativity Justified conducted a thorough review of the previous summer brochure, identifying areas where the content could be streamlined. They simplified language, reduced text volume, and organized information into clear, digestible sections.
- Graphic and Visual Enhancement: The team introduced vibrant colors, high-quality images, and engaging graphics to make the brochure visually appealing. Infographics and icons were used to break down complex information, making it easier for readers to understand at a glance.
- Template Design: A new template was designed with consistency and flexibility in mind. This template allowed NORDC staff to easily update content and adapt the layout for future brochures, ensuring a cohesive look across all publications.
- Collaborative Workflow: Creativity Justified and Deveney Communications worked closely with NORDC to ensure that the brochure met their needs and expectations. Regular feedback sessions were held to refine the design and content.
- Foundation for Future Projects: The successful completion of the 2024 Summer Brochure paved the way for additional graphic projects. Creativity Justified began planning other initiatives to further support NORDC’s communication and outreach efforts.
