New Orleans Regional Black Chamber of Commerce
Website Development, Graphic Design, Strategy & Brand Identity
A vital advocate and resource hub for Black-owned businesses across Southeast Louisiana.
Objective:
To elevate NORBCC’s visibility, member engagement, and perceived value among local entrepreneurs by building a strong digital presence and offering high-impact marketing support.
Social Media Management
- Created a consistent and engaging online presence across platforms (Instagram, Facebook, LinkedIn).
- Developed and executed monthly content calendars with strategic themes (member spotlights, funding opportunities, legislative updates, and event promotions).
- Implemented hashtag strategies and engagement tactics that increased follower growth and post reach.
Graphic Design
- Designed branded templates for event flyers, digital campaigns, and membership materials.
- Delivered visually compelling graphics for social media, newsletters, and print collateral that aligned with NORBCC’s identity.
- Created assets that helped reinforce NORBCC’s presence at citywide business events and conferences.
Website Design, Development & Maintenance
- Revamped NORBCC’s website to improve user experience, highlight member benefits, and streamline the join/renew process.
- Integrated a modern CMS for easier internal updates and content uploads.
- Provided ongoing updates, event uploads, and technical support to keep the site secure, fresh, and functional.
Programming & Event Coordination
- Assisted in promoting and managing events such as “Membership Mixers,” “Doing Business with…” series, and signature luncheons.
- Developed branded event pages, registration funnels, and follow-up communication plans.
- Partnered with NORBCC to increase both attendance and sponsorship visibility at key events.
Creativity Justified was selected as the official Marketing Consultant for NORBCC, serving as an outsourced marketing team to execute a full suite of services that aligned with the Chamber’s mission to empower Black business owners. Our work focused on three core goals:
- Increase membership growth
- Enhance visibility of Chamber initiatives
- Drive measurable benefit for existing members and small business owners
| Impact Area<\/th>\n | Outcome<\/th>\n<\/tr>\n<\/thead>\n | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Social Media Engagement<\/td>\n | 85% increase in follower count, 3x engagement within first 6 months<\/td>\n<\/tr>\n | |||||||||||||||||
| Website Traffic<\/td>\n | 60% increase in monthly site visits and improved mobile accessibility<\/td>\n<\/tr>\n | |||||||||||||||||
| Membership Growth<\/td>\n | 25% increase in new member applications year-over-year<\/td>\n<\/tr>\n | |||||||||||||||||
| Event Visibility<\/td>\n | 40% boost in attendance through targeted campaigns and digital flyers<\/td>\n<\/tr>\n | |||||||||||||||||
| Member Value<\/td>\n | Better communication of resources, funding, and business opportunities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n ","phone":"<\/p>\n
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