NFL Guide to Wisconsin
Launched April 2025 for NFL Draft (Greenbay)
Website Development, Video Production, Community & Experiential, Graphic Design
Overview:
For the 2025 NFL Draft hosted in Wisconsin, the NFL partnered with Creativity Justified to create the NFL Guide to Wisconsin — a curated digital experience highlighting the state’s culture, small businesses, and local attractions. The guide was designed to give fans, visitors, and the national audience an authentic taste of Wisconsin while showcasing the diversity and creativity of its business community.
The digital guide was hosted in the NFL One Pass App and on NFL.com, ensuring maximum visibility and accessibility to millions of fans.
- Concepting
- Branding
- Project Management
- Content Development
- Video Production (10 Business Profiles)
- Digital Design & Development
- Copywriting
- Print Coordination
- Brand Marketing Collaterals (Digital and Web Assets)
- Web Design & Development
- Multi-Platform Publishing (NFL.com, Super Bowl Website, NFL OnePass App)
- High Visibility Expectations: The NFL Draft is one of the league’s largest fan-facing events, requiring professional, engaging, and seamless execution.
- Local Representation: Ensuring that businesses featured were reflective of Wisconsin’s cultural and economic diversity.
- Multi-Channel Engagement: Creating content that lived within NFL platforms while also being shareable across social media.
1. Curated Business Guide
We designed and produced the NFL Guide to Wisconsin, featuring 40 local businesses across categories such as food, retail, entertainment, and cultural attractions. Each business profile included engaging visuals, storytelling, and practical information for fans and visitors.
2. Video Storytelling
To deepen the impact, we produced 12 video profiles spotlighting select businesses. These videos shared the stories of Wisconsin entrepreneurs and were optimized for social media distribution, extending the guide’s reach beyond the app and website.
3. Multi-Platform Integration
The guide was strategically integrated into the NFL One Pass App and the NFL.com website, ensuring accessibility to both in-person attendees and remote fans following the Draft coverage.
4. Social Media Amplification
The video profiles were distributed across NFL social channels, generating buzz, elevating local businesses, and driving fans to explore Wisconsin’s offerings during Draft week.
