NFL Guide to New Orleans
Launched February 2025 for Superbowl LIX (New Orleans)
Website Development, Video Production, Community & Experiential, Graphic Design
Project: NFL Guide to New Orleans – Super Bowl LIX
Overview: In preparation for Super Bowl LIX, the NFL Source and LIX Source programs sought to create an interactive guide that would showcase New Orleans’ diverse local businesses to the thousands of visitors descending on the city for the big game. The goal was to elevate minority- and women-owned businesses while ensuring that attendees experienced the authentic culture and entrepreneurial spirit of New Orleans. The NFL partnered with Creativity Justified, a women-owned, minority-led creative agency, to visually and narratively bring this project to life.
- Concepting
- Branding
- Project Management
- Content Development
- Video Production (10 Business Profiles)
- Digital Design & Development
- Copywriting
- Print Coordination
- Brand Marketing Collaterals (Digital and Web Assets)
- Web Design & Development
- Multi-Platform Publishing (NFL.com, Super Bowl Website, NFL OnePass App)
Owner’s Representative: National Football League (NFL) – Nicki Ewell, Sr. Director – Events
Email: undisclosed
Phone Number: undisclosed
