Healthcare Website Design
February 1, 2023

Ochsner Health

The Challenge

Ochsner Health, a leading healthcare provider, faced a significant challenge in effectively engaging and onboarding suppliers through their supplier portal. They lacked a prominent access point or landing area on their main website to direct suppliers to the supplier portal. This lack of visibility hindered their ability to educate potential suppliers and provide guidance on registering with Ochsner Health.


The Solution

Creativity Justified, a renowned digital agency specializing in innovative web design and development, partnered with Ochsner Health’s Supplier Diversity department to address their challenges. The objective was to create a visually appealing microsite that would serve as an entry point for suppliers, encourage education about supplier diversity, and guide them through the registration process.

The microsite developed by Creativity Justified was designed to showcase Ochsner Health’s commitment to supplier diversity and provide a seamless user experience for suppliers. The solution incorporated the following key elements:

  • Conceptualization and Design: Creativity Justified collaborated closely with the Supplier Diversity department to understand their goals, brand identity, and target audience. Based on this understanding, they conceptualized a visually striking design that would captivate users and align with Ochsner Health’s overall branding.
  • Automation: To streamline the supplier registration process, Creativity Justified integrated automation features into the microsite. Suppliers could now fill out and submit registration forms online, eliminating the need for manual paperwork and enhancing efficiency.
  • Supplier Journey: The microsite incorporated a well-defined supplier journey, guiding potential suppliers through each step of the registration process. Clear instructions, FAQs, and resources were provided to ensure suppliers had the necessary information and support at every stage.
  • Supplier Spotlights/Profiles: To highlight the success stories and contributions of diverse suppliers, Creativity Justified incorporated a dedicated section featuring supplier spotlights or profiles. This not only served as a source of inspiration for potential suppliers but also showcased Ochsner Health’s commitment to supplier diversity.


Creativity Justified, a highly skilled digital agency, was responsible for the creation and execution of the microsite for Ochsner Health’s Supplier Diversity department. Their team consisted of experienced web designers, developers, and project managers, who collaborated closely with the Supplier Diversity department to ensure the successful implementation of the project.


Throughout the project, Creativity Justified leveraged their expertise in web design, development, and user experience to create a microsite that not only addressed the challenges faced by Ochsner Health but also exceeded their expectations. By providing a seamless and engaging user experience, the microsite successfully served as a gateway for suppliers to access the supplier portal, educate themselves about supplier diversity, and register with Ochsner Health.



Creativity Justified's task was to develop a visually appealing and user-friendly microsite that would address Ochsner Health's challenges in supplier engagement. They worked closely with the Supplier Diversity department to understand their requirements, conceptualize a design that aligned with Ochsner Health's branding, and incorporate automation, a supplier journey, and supplier spotlights/profiles.

  • Strategy

    UX Strategy, Brand Strategy, Web Flow Strategy

  • Design

    UI/UX Design, Creative Direction

  • Client

    Ochsner Health (New Orleans, LA)

  • Industry


  • Status of Client

    Active and Ongoing

  • Client Type


  • Budget


  • Team Lead(s)

    Carrita Tanner-Cloud

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