Ochsner Westbank: Our Westbank, Our Why
Healthcare Storytelling Campaign | Internal Brand Engagement | Video Production | Employee Experience
Client: Ochsner Health
Industry: Healthcare
Services: Campaign Strategy, Video Production, Storytelling, Graphic Design, Internal Communications Support, Employee Engagement
Campaign Duration: 2026
When Ochsner Westbank sought to deepen employee engagement and celebrate the people who make its culture unique, Creativity Justified partnered with leadership to create Our Westbank, Our Why — a year-long internal storytelling campaign designed to spotlight the employees behind the mission.
Rather than relying on traditional internal communications, the initiative focused on elevating authentic voices across the organization and creating meaningful connections between employees, leadership, and the community they serve.
The campaign was designed to preserve stories, recognize team members, and reinforce a culture rooted in purpose.
Healthcare systems thrive on people, but the daily impact of employees often happens quietly behind the scenes.
Ochsner Westbank needed a campaign that would:
- Increase employee recognition and engagement
- Strengthen internal culture and pride
- Humanize the organization through authentic storytelling
- Create a repeatable content framework for year-round communications
- Celebrate employees in a way that felt personal and meaningful
The solution needed to balance emotion with structure while fitting within an enterprise healthcare environment requiring coordinated approvals and strategic execution.
Creativity Justified developed a comprehensive storytelling ecosystem designed to extend beyond video production.
The strategy focused on capturing the "why" behind the work and transforming employee experiences into ongoing internal content assets.
Strategy & Execution Included:
Campaign Strategy & Creative Direction
- Messaging development
- Story framework creation
- Internal campaign positioning
Video Storytelling Production
- Multi-day onsite production
- Employee interviews
- Supporting b-roll and visual storytelling
Content Development
- Employee spotlight videos
- Honoree quote graphics
- Photography assets
Internal Communications Support
- Content delivery structure
- Distribution planning
- Recognition campaign alignment
Employee Recognition Experience
- Recognition wall design concept
- Visual celebration elements
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- 26 Employee Story Videos
- 26 Employee Photo & Quote Graphics
- Internal Communications Support Materials
- Campaign Strategy & Creative Direction
- Year-Long Content Framework
Project deliverables included two onsite production days, employee story video production, recognition graphics, internal communications support, and recognition wall design.
The visual and narrative approach emphasized:
- Authentic employee voices
- Documentary-style storytelling
- Human-centered healthcare narratives
- Emotional moments paired with workplace impact
- A consistent and recognizable campaign identity
Rather than focusing solely on clinical outcomes, the campaign highlighted the people behind the care experience.
Through Our Westbank, Our Why, Ochsner Westbank gained a scalable storytelling platform that transformed employee experiences into meaningful organizational content.
The campaign created:
✓ Stronger employee visibility and recognition
✓ Human-centered content for internal engagement
✓ Evergreen assets supporting culture initiatives
✓ A repeatable framework for future employee storytelling efforts
✓ Increased alignment between organizational mission and employee experiences
