Paint the Parks Campaign

Overview: Creativity Justified partnered with BREC to bring a vibrant and culturally connected vision to life through the Paint the Parks campaign. This initiative is designed to infuse East Baton Rouge’s park spaces with local art and storytelling that celebrates history, identity, and community pride — all while aligning with BREC’s broader goals for inclusion, revitalization, and public engagement.

Objectives:

• Drive community awareness and involvement in the Paint the Parks campaign
• Launch a city-wide Call for Artists to engage local talent in designing park-based murals and art installations
• Coordinate canvassing and outreach efforts to inform and involve community members
• Design and procure branded souvenir items for campaign events and artist recognition
• Align campaign activations with broader strategic moments, including BREC’s successful millage renewal

Key Deliverables:

• Creative Campaign Strategy: Developed a cohesive visual and messaging theme for the campaign rollout
• Call for Artists Collateral: Crafted inclusive and inspiring language for outreach and recruitment
• Community Engagement Planning: Coordinated onsite canvassing and grassroots awareness with community leaders
• Branded Materials: Designed souvenir items and coordinated production with local vendors for public events
• Campaign Asset Development: Developed print and digital collateral for flyers, signage, and social media

Impact (Anticipated)

Once fully implemented, Paint the Parks will:

• Activate underutilized park spaces with vibrant public art
• Amplify local artists and foster pride within East Baton Rouge communities
• Build equity-driven narratives throughout BREC’s parks system
• Provide a replicable model for art-led community engagement across the region

In Progress

• Awaiting BREC’s approval on Call for Artist language
• Coordinating on-site canvassing dates and outreach with designated internal teams
• Pending confirmation to proceed with souvenir item production following vendor quote submission
• Additional activations being scheduled as BREC realigns post-election

Client: BREC – Recreation and Park Commission for the Parish of East Baton Rouge
Industry: Government | Parks & Recreation | Community Engagement
Service Areas: Campaign Strategy, Creative Direction, Event Coordination, Graphic Design, Public Engagement