Programmatic Audio Advertising (Radio Ads)
Delivers your ad to the right audiences on major music and podcast streaming platforms.
Have you ever fallen in love with a podcast that you just couldn’t put down? Is cycling through your favorite playlists an irreplaceable part of your morning commute? If so, you’re not alone. Hundreds of millions of listeners tune in to popular streaming services every day. And, with programmatic audio ads on Spotify and other prominent platforms, you can connect with listeners who are in the best position to become your future customers.
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Programmatic Audio Advertising
Whether the ideal candidate for your advertising listens to music, podcasts, or both, programmatic audio ads can reach them with your message. These advertisements are served between songs and at designated ad breaks during podcasts on some of the largest and most frequently used streaming platforms, including:
Why Choose Programmatic Audio Advertising?
The length of a programmatic audio ad can range from 0:05 seconds to half a minute. Based on your audience’s listening habits, longer ads can be served to users who are less likely to press the skip button while shorter, more concise ads are delivered to others. This tactical approach can enable you to get the most out of your advertising dollar.
More than 200 million audio listeners are expected to tune in to digital streaming platforms this year alone. The best way to capitalize on this growing audience is by adding programmatic audio ads to your advertising strategy.
Will the ads resonate with my audience?
One of the unique advantages of programmatic audio advertising is how it can grab the attention of the user. For example, in a March 2021 survey conducted by Statista, 53% of respondents agreed or strongly agreed that they searched online for more information about a product that was advertised during a podcast. Additionally, 29% of those surveyed went on to purchase those products or services.
Another survey found that timely and thoughtfully tailored audio ads produce the largest effects. The results showed top performers achieving a 70% increase in engagement and a 40% increase in memory encoding. In terms of conversions and brand awareness, there is no shortage of evidence illustrating the effectiveness of programmatic audio advertising.
Use the quote calculator below to determine your service cost for Programmatic Audio Advertising and Radio Ads